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Michel Schaeffer was an executive board member for bol.com for over fourteen years; a period in which the start-up grew to become the leading e-commerce company in the Benelux. Among his accolades, he was acclaimed Direct Marketing Man and Advertiser of the Year. Moving on from bol.com, he served as director of various companies and advised organizations on digital and growth strategies.

Boeken

  • ISBN 9789047015123
    Reinventing the Store offers a rare behind-the-scenes insight into the company that continues to surprise both friend and foe with its many successes. The story begins at a time when the world was just starting to focus on the internet, and tells the coming of age of a new era. Michel Schaeffer, an executive...